Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
Designing an effective marketing tool is affected by various factors. Say for example, an effective business card can be achieved by the right campaign or distribution method and of course, design aesthetics. The design and how the content are presented in your card determines how your recipients would remember you and your business.
Psychology Should Play a Major Role in Business Card Design
In considering the design of your business cards, determining the elements to use is not enough to ensure its effectiveness. You must also consider how each element of design when used could affect your clients’ perception about you and other psychological aspects. Having said this, MarketingProfs created an infographic based from UPrinting‘s idea on the psychology of business cards. The resource focuses on the five most important elements of an effective business card including typography, spacing, font choice, whitespace and color.
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