Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly they can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or information architecture.
The way users find and consume information is constantly evolving and target audiences prefer to consume it in different and innovative ways. Infographics are one key way companies have responded to consumer demand for distinctiveness. Data visualization is becoming more and more popular, and is only projected to increase in popularity. Infographics aren’t just for displaying key statistics anymore; they are a means of positioning your company as an industry leader, setting you apart from the competition.
USES FOR INFORMATION GRAPHICS
There are many different uses for an informational graphic. Some of the most common are: social media, to illustrate a specific service or timeline on a particular page of your website or provide valuable data for your customers on a microsite. No matter what type of custom infographic design you’re looking for, Somebody has the skill and know-how to create it for you!
WHY IS DATA VISUALIZATION MORE POWERFUL?
Considering approximately 65% of the population are visual learners, infographics speak to the majority of the population, and these people will thank you for providing them with an alternative means of reaching your key information and attaining industry insight, while having less to read.
BENEFITS OF INFORMATIONAL GRAPHICS TO YOUR COMPANY
No one knows your company and industry better than you. That’s exactly what you’re communicating to your customers through the creation of any informational image. People connect with visuals, which means when you provide them with a visual to connect with, they’re ultimately making a connection with your brand name. In addition to facilitating emotional connections with your brand and positioning your company as an industry leader with a wealth of knowledge, by marketing your infographic and having it placed on other sites, your infographic helps boost the following:
* Traffic to Your Website (from social sites / referral sites that make use of your infographic)
* Brand Awareness / Recognition
* Backlink Profile (which is powerful for SEO)
* Overall Sales
* Customer Loyalty
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