This logo design had an amazing 68 different concepts, which is not uncommon in logo design. After 3 months and a plethora of redesigns Project Garage decided on an "app-type" logo. The typography was the only thing which remained fairly consistent throughout the process. It was introduced in the original logo proof, varied throughout the process and kept. The design elements consist of a garage background with the "P" designed as a hose and the "G" as a gear. The two letters overlap, which signifies how you must connect many parts together when rebuilding them. Project Garage is the place for the people who build, restore, collect and love cars. Buy. Build. Follow.
November 2012 through February 2013