Logo Design created for cosmetologist Rebecca Morgan of Infiniti Creations Salon Spa.
Rebecca approached us and had one simple request, BUTTERFLIES. She wanted to integrate butterflies into whatever logo concept we drew up for her. Other than this simplistic request Rebecca sent us a photo she saw online which integrated butterflies with a similar design of our final logo. This was the starting point to the logo (see the concept here). There was little research which went into this logo design, as cosmetology is really getting to know the person and what they like. As in logo design, cosmetology is art.
The sketch phase is extremely important in any design process, this is where the magic happens. For Rebecca’s logo we wanted to submit several versions for her to choose from, with butterflies involved in each logo concept. For her logo we went straight to the computer, nothing wound up on random napkins. These were the original concepts we submitted:
A majority of the original ideas focused on butterflies and scissors, since Rebecca was going to be working on nails, feet and hair (all needing to be “cut” in some way). Fonts are crucial to making a logo look great. A bad font, as you can see from above, can destroy a logo fast. The original font choices were a little too “childish” for Rebecca’s taste and for our taste as well. Somebody’s client wanted a font which was sophisticated and trendy, but not too over-the-top. We offered several variations for comparison but none of them worked in the first logo submissions.
Rebecca fell in love with v1 right out of the gate, as it was most similar to her original concept she submitted to us. This was, without a doubt, going to be the one we used. The thoughts behind this logo were as follows:
1) We integrated the scissors into this logo as a visual element to imply “cutting”, which certain letters were “cut” by the placement of the scissors
2) We also decided to use a butterfly as the “o” in Morgan, Rebecca’s last name
3) The background was mostly derived from Rebecca’s original concept with variations in the circles, stars and size / placement of the butterflies; Despite the appearance of a jumbled mess, the concept was purposely created this way for artistic reasons
The major concern was finding a font which was suitable to Rebecca’s request and looked great with the logo indicia.
The actual design did not need much fine tuning, until the final font was agreed upon. The next revisions we submitted were strictly aimed towards finding a suitable font.
The font we finally selected was Sweetly Broken (see bottom logo of the Fine Tuning section above). Sweetly Broken is a great font style that allows you to quickly give a handwritten, cursive effect to any text string. It gives the appearance of sophistication, based on the way we constructed the kerning, and it is trendy. The letters “b” and “g” make this font pop.
As you see in the above featured image (see top of case study), the result of Rebecca Morgan’s logo design is an energetic, artsy, professional-looking logo perfectly laid out for her new business venture. Through close collaboration with Rebecca, Somebody succeeded in creating a unique business logo which became the basis for additional projects with the client. Those projects included a business card and service flyer, to help solicit new clients.
Adobe Illustrator and Adobe Photoshop were the primary design tools used.