Camp Be Active (who is actually fitness expert and nutritionist Tracy Carey) enlisted Somebody to help create a logo for her new fitness company and blog. Upon beginning our project a new name was suggested and subsequently changed by Somebody to Be Active Fitness.
In our research, there are literally tens of thousands "fitness" or "gym" logos which have been created through time so this project was especially challenging. The most challenging part was to create a logo which BOTH men and women could feel comfortable with Tracy. Tracy wanted a "fun", memorable logo which depicted "active fitness". So, in our design phase we actually came up with TWO logo versions instead of the traditional one logo. Tracy's logos will be used to attract the correct clientele to the correct classes, based on fitness level and sex (no, not that kind of sex!).
In the end, this really helped the client achieve her goals and gave her twice as much satisfaction in Somebody's efforts.
Be Active Fitness