Kata originally were teaching and training methods by which successful combat techniques were preserved and passed on. Practicing Kata allowed a company of persons to engage in a struggle using a systematic approach, rather than as individuals in a disorderly manner. In other words, Kata can be constructed as a "defensive" or "protective" form of martial art. Protecting your residential home or commercial business in a sun-prone location, like Austin, Texas, is essential. Kata Window Tinting prides themselves in protecting you, your home and your business against the harsh elements of the sun.
This logo was the imagination of Kata's owner and Somebody accomplished every element required in the logo creative brief. Oddly enough, in an oxymoronic kind of way, the mascot of Kata is none other than ... a PENGUIN. Yes, the penguin (we will call him "Katan") is perched on a window with a tinting squeegee. Katan's window is half tinted and blocking out the sun quite well on the tinted side.
Somebody created a secondary logo, placing the indicia to the left side of the text. We will also be using Katan in various poses in collateral materials. Lastly, the favicon on the website and other forms of social media will be Katan's webbed feet.
DATE
October through November 2014
PROJECT CLIENT
Kata Window Tinting
PROJECT TYPE
Logo Design
PROJECT TOOLS
Adobe Illustrator
Adobe Photoshop
