Ensure Your Email Marketing is Built for Today

Business email traffic is expected to grow at average annual rate of 13% over the next four years, according to the Radicati Group. With so much competition for peoples’ attention, marketers need to make sure that their email marketing is optimized for today’s standards. Design for Mobile Mobile will be, and in many ways has […]

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25 Email Marketing Tests To Deliver BIG Results

Is your boss (or better yet, yourself) always on your case about all these inbound marketing best practices? HubSpot has published some pretty specific content about best practices for tons of stuff, like landing page optimization, blog post structure and marketing analytics. Oddly enough, they have never really laid down the one definitive guide to […]

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Your Marketing Inspiration is Amazon, Not Apple

Anyone in the marketing world has been there (frustratingly been there …). Some crazy client comes along and tells us that they want their marketing to look, feel and taste like Apple’s. What they are really saying, of course, is they want their brand to be like Apple’s, a goal that is ridiculously unrealistic as […]

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Facebook Marketing Grad: Never Stop Learning

Recommended Facebook Resources Congrats! It’s graduation day at Facebook Marketing. What you’ll learn in today’s Facebook Marketing graduating lesson: – The best online resources for information about social media Chances are that once you start to use social media, you’ll want to learn more about how you can make it work more effectively for your […]

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Facebook Marketing 401: Contests to Increase Fans

Hosting Contests and Promotions are Easy Ways to be More Likeable What you’ll learn in today’s Facebook Marketing lesson: – How to run a successful Facebook contest/promotion – The three types of advertising on Facebook – What fan-gated incentives are best for earning more Likes – Ways to decrease fraudulent contest voting Before you even […]

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Facebook Marketing 301: Using Facebook Apps

How Apps Work and What They Can Do for Your Pages What you’ll learn in today’s Facebook Marketing lesson: – What is a Facebook Page App? – The traits of a great custom-built Facebook application – How Apps work, and how they can work for you With Timeline, apps (formally known as tabs) have a […]

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Facebook Marketing 202: Increasing Engagement

Quality of Content Counts! What you’ll learn in today’s Facebook Marketing lesson: – The do’s and don’ts of constructing an engaging Facebook post – Tips for getting your content seen in the News Feed – How to choose an image for the best post engagement – Tips for writing a Facebook post with the perfect […]

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Facebook Marketing 201: Managing Your Page

Managing Multiple Admins What you’ll learn in today’s Facebook Marketing lesson: – How to manage a Facebook Page with multiple admins If you manage your Facebook Page as a team, things can go awry if certain guidelines aren’t set up. We’ve all been there, that embarrassing moment when you see that another Page admin has […]

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Facebook Marketing 102: Get Fans

Being Liked Makes All the Difference What you’ll learn in today’s Facebook Marketing lesson: – The importance of being Liked – The true value of social media – How to increase Page Likes starting from scratch Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. […]

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