Infographic: An Inbound Easter Marketing Tale

A brief look at marketing through the ages shows us how the industry has been reborn through inbound marketing strategies! Inbound Marketing is marketing focused on getting found by customers. In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, […]

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Increasing Usability for Email Newsletters

Email newsletters and marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial messages to a group of people by using the e-mail as […]

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Making the Right Stock Photo Selection

With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices. Image resources that were meant to be quick, convenient ways to fill design needs can quickly turn into a tedious task of sorting, comparing, and vetting various stock photo options. Many of these photos tend to […]

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Infographic: Choosing The Right Logo Color

When you come up with an idea or concept that you think could become successful, the last thing you probably think about is the actual logo color you want to you use for your brand. It’s important to understand that every decision you make around your brand is an important one. Sometimes it will take […]

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Infographic: Email Design Best Practices

Email Marketing is yet not dead. With the increasing rivalry, marketers wish to capture the audience’s attention making the best out of email campaign. With this, it’s even tougher for the designers to meet the growing needs of impeccable email design. There is an interesting infographic we would like to share with designers and marketers […]

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Tablets Take Over Holiday Online Shopping

Following the holiday online shopping rush, some very telling stats have come out regarding the shopping behaviors of consumers. Though many of these stats pertain directly to BlackFriday / Cyber Monday shopping, it’s good insight into the larger picture of how consumers are getting their information in general. Somebody wants to keep you at the […]

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Is Length Really That Important?

Everyone CLAIMS length, or the lack of, is so important. Some say length is everything, others say it is not that BIG of a deal … it is how you use the length that matters. Whether it is short or really long, it does matter either way. Alright all of you sickos, get your mind […]

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