For the 4th day of Social Media Fact Week we open the doors to 9 fascinating Social Media marketing facts. And all we can say is, if you consider yourself a professional you BETTER look at LinkedIn as an avenue to market yourself or your company.
Is LinkedIn the Best Lead Generation Tool in Social Media?
It’s like Facebook, except with fewer piercings. We are talking about LinkedIn.
Feeling a bit disconnected to the business world? LinkedIn wants to help. The firm operates an online professional network designed to help members find jobs, connect with other professionals, and locate business opportunities. The site has grown to reach more than 160 million users in some 200 countries since its launch in 2003. LinkedIn is free to join; it offers a paid premium membership with additional tools and sells advertising. It additionally earns revenue through its job listing service, which allows companies to post job openings and search for candidates on LinkedIn. Former CEO and current chairman Reid Hoffman co-founded the company, which filed to go public in 2011.
The site is available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Bahasa Indonesia, and Bahasa Malaysia. Quantcast reports LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally. In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier and surpassing MySpace.
9 Fascinating Facts About Social Media Marketing … and LinkedIn’s Quiet Effectiveness!
1) The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.) – yet only 25% of companies offer social business training to their employees. (Marketingeasy)
2) B2B marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
3) Although Facebook is the most important social media lead generation tool for B2C marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
4) The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers … Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends … the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing – not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
5) LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
6) One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
7) “Best in class” B2B companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
8) As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs)
9) Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)