Redesigning a Logo Can Be Tricky

Recently, Somebody embarked on a all-important logo redesign. It wasn’t easy. The main objective was to simplify the logo indicia (our trademark alien head). Over the past year, we have become obsessed with a minimalistic approach to logo designs (unless a client rejects or requests otherwise). How did we succeed? So far, the result has […]

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Stunningly Simple Logos for Your Inspiration

What could be better than simplicity? According to the world’s most experienced identity designers, a great logo delivers all the meaning it intends to in just a few seconds. Designing logos that are simple enough to be taken in quickly but still convey the many meanings a brand might depend on isn’t an easy task. Why […]

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Hidden Images in Sports Logos

Whether you’re a sports fan or not, you see iconic sports logos EVERYWHERE you look.  From stickers on cars to hats, shirts, shocks, shorts, underwear, sunglasses … you name it your favorite team’s logo has been plastered on it. Take one glance at any one of these logos and you instantly recognize the team, but […]

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Design Sketches of 11 Iconic Logos

Have you ever wondered what went into the design processes for famous logos? Many started with a rough sketch of an idea – sometimes a very rough sketch – which was gradually refined to meet the client’s needs. Every design process is different, and the great designers behind these logos each had their own strategies for finding a […]

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The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. This is the raw, emotional power of logos. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become […]

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Yes, Your Logo Color Manipulates Emotions

Logo color, what does it all mean? Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald’s is nearby. There’s a good chance a big brown truck is delivering packages for UPS. The logo color of these companies are forever associated with them, […]

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20 Creative Brand Logos with Hidden Messages

When it comes to establishing brand identity, nothing is more important than a company’s brand logo. As soon as we see the Coca Cola or the Apple logo, for instance, we know exactly what the brand is and how it makes us feel. Whilst a successful logo should be instantly recognizable, some companies decide to […]

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