Do these identity / branding trends affect you or your process? Do you agree with these suggestions? Have you noticed any other trends?
On this topic of trends, one should not follow trends for the sake of following them. As Bill Gardner points out:
Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.
The report should serve you as an ongoing view of where logo design is headed. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.
© Artwork shown is copyright of their respective owners. Designer’s names & clients are below each logo. Original compilation by Bill Gardner.
Digested from one of Somebody’s favorite logo designers, THE Jacob Cass, founder of JUST™ Creative. Jacob is a multi-disciplinary graphic designer, working with clients all around the world. His specialty is logo & brand identity design. JUST™ Get in touch. No offense if you do get in touch, this guy is a LEGEND!