How to Build the Perfect Landing Page

Landing pages serve a unique and specific purpose. Simply put, landing pages are best used to take an individual from a specific advertisement to an equally specific landing page built to answer any roadblocks that individual might have so that they convert. Whether you are running campaigns on Adwords or Facebook, landing pages are a must. […]

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A Landing Page is NOT a Home Page

As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s most powerful online tools is the ability to segment customers and appeal to each in the most effective way. The use of landing pages allows them to […]

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