The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. This is the raw, emotional power of logos. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become […]

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6 Savvy Secrets for a Successful Pin (Pinterest)

Can Pinterest simplify your social life? Every company on the planet is looking for a cheap and effective way to get their message, product or service into people’s minds. It’s the natural way of thinking for an entrepreneur, but sometimes finding those outlets can be a challenge. There is simply no easy way of marketing your […]

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5 Steps to Creating a Winning Email Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016. How do you make your email stand out from an inbox that receives an average of 112 emails […]

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Infographic: The Sacred “Like Us”

Only five years ago, the term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. The like button, which Somebody will address today, is a feature of social networking giant Facebook, where users can like content such as status updates, comments, […]

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