Every once in a while I receive an email from a blogger (okay maybe more than once in a while …). At first, I contemplate whether I should delete it or not, Secondly, if the “or not” is chosen I usually assume the worst to myself and think “ah, another cheap solicitation”. Then, once in a blue moon it happens … I get a nugget. It’s like I have struck unsolicited gold. This was one of those emails from Andre Dubois. Enjoy, there are some POWERFUL words in here …
Do you know why some blogs have an incredibly passionate audience? I’m not only speaking about visitors but also customers. They don’t have readers, they have fans. Anything they tweet or publish is massively shared. Every digital product they propose is an outrageous success.
You may have been caught by one of those awesome bloggers.
You started reading one or two articles, and then you realized why this author has become a benchmark in his field. Gotcha!
Now, you are one of his passionate readers. Tomorrow, you’ll probably visit this website again and read one or two articles.
If you read only one of his digital product reviews, you will certainly break the piggy bank and buy this product. You can’t resist it, isn’t it?
You will surely, go through a phase of self-doubt. You will certainly think “this writer is so powerful, damn, I’m not good enough to get there”. You probably tried to convince your readers with some writing tips. But the fan community has not popped-up. You also maybe tried to sell an eBook on which you spent months of work, but sales didn’t take off.
Well, I have something for you. I am going to show you how to be an unforgettable writer. You just have to use the same words those super-bloggers use.
They use power words. Here’s an example:
Let’s imagine that your blog is about learning French, and you have written a revolutionary eBook to learn that difficult language.
If you say, “This E-book is the best way to learn French”, what will happen? Well, If your reader is someone who is exposed to thousands of daily advertisement (like most people in rich countries), he is not going to buy it.
Even if he plans to dredge a French girl during his next trip to Paris.
But now, if you tell your readers: “This unique, tested system is the only way to master French in less than two months.” You’ll punch up your prose and that will help boost your sales. You spiced things up with power words “unique” and “only”.
Want more super-words? Here is a list of 824 words, specially adapted for bloggers who need to build a loyal audience to get rid of competition and boost their conversion rate.
Category 1: Show customers how easy it is.
Why? Because if you have actionable content on your blog, it has to be easy or your readers are not going to engage. They will end up by going somewhere else. All your advices should be easy to understand and to apply, that’s a golden rule. And if your topic is really something complicated, it is your job to make it easy to understand.
|all in one||intuitive||smooth|
|amazingly simple||it couldn’t be easier||snap|
|awesome for beginners||manages||step-by-step|
|built for efficiency||no headaches||time-saving|
|child’s play||no more endless headaches||trouble-free|
|effortless||piece of cake|
|even if you are a novice||practical|
|evident||ready to go|
|facile||ready to go|
|fast-reading||ready to use|
|fixes||right at your fingertips|
|for any occasion||say goodbye to|
|handy||simple as ABC|
Category 2: Convince and convert.
Why? Because if you want to earn some money with information products, you have to convince your visitors to become customers. Use those words to convince them!
|advise assure||induce||turn into|
|all this can be yours||influence||watch out|
|And there is more||it just might be||we promise that|
|ask yourself if you can afford not to||lead to do||What you need now is|
|best of all||let me explain||win over|
|beware||never again you will have to||without a doubt|
|buy now||no risk||you can’t loose|
|cajole||no wonder||you will agree that|
|discover the||obviously||You will probably find that|
|don’t forget||opportunity||you won’t be disappointed|
|entice||quantities are limited|
|explore the||say goodbye to|
|get ready to||send no money|
|here is my secret||that’s all it take to|
|I am inviting you to||That’s not all|
|I was in the same situation||the best way to solve your issue is|
|impress||this thing is sure|
Category 3: Call to action words to use.
Why? Because you have to provoke an immediate response, usually using an imperative verb such as call now to convert a user into a lead and later into a customer. Here is a fundamental blogging tip: all your emails, all your posts should call to action.
|about to expire||it is your decision||start|
|accomplish||it’s now or never||stay engaged|
|achieve||join us||take your decision|
|act now||let your imagination soar||today|
|ask for your||limited-time||tomorrow it will be to late|
|associate||live your dreams||try us for free|
|click here to download now||mingle||we won’t bill you for|
|climb aboard||move||winners act, losers wait|
|connect with||move your ass||within 30 days, you could be|
|decide to change something||network with|
|dont wait too long||say no to|
|engage yourself||say yes to|
|get into||sign up|
|I invite you to||socialize with|
Category 4: Money making and money saving.
Why? Because the financial gain is always a selling argument that has awesome results. Why buy an eBook about monetization if it does not help me become richer? Here are some striking words.
|admired||high turnover||priced to sell|
|affordable||high yield||profit from|
|budget-priced||inexpensive||rare and costly|
|cash in from||interest||reasonable|
|comfortable leaving||low-cost||rock bottom price|
|double||make money||sizzling sales|
|economical||make your first million||thrifty|
|famous||no annual fees||undreamed of riches|
|fast track to wealth||no hidden fees||unequaled|
|gift enclosed||popular price||value-prices|
Category 5: Proven effortless power words.
Why? Because people will not buy something that requires efforts. Why was the first 2007 IPhone so successful? Because it was insanely easy to use, compared to Blackberry devices. Your content should be accessible to everyone and effortless for your visitors. Here are some powerful super-words that will help you getting started.
|adjustable||installs in seconds||the total|
|all in one place||interchangeable||tip|
|at a glance||maintenance-free||totally packed|
|complete||no fussing||use once and toss|
|detachable||no more searching||with the flick of a switch|
|eliminates your||nothing required|
|extensive||practically runs itself|
|facilitates||ready to use|
Category 6: New, new, new power words!
Why? For two reasons. First, any post which contents the word “new” in its title has more success. Then, because selling something “new” will boost your sales. Will you buy an iPhone 3? No, you want the new one. Use those power-words:
|airy||latest||the successor to|
|at last||mint condition||today’s|
|coming soon||now available||ultramodern|
|just released||the latest|
Category 7: Prove that your content is superior.
Why? Because, nobody wants to read or buy crap.
|off the charts||indestructible||unlimited|
|forceful||scale a new peak|
|great||stands up to|
Category 8: Discounts, the proven formula to boost your online sales.
Why? Because my experience with selling information products and testing sales strategies tells me that nothing sells more than a big, huge, time-limited discount. Kind of “black Friday” thing.
|a best buy||more for your money|
|affordably priced||no wasted expense|
|bargain||Our loss is your gain|
|closeout sale||pays for itself|
|donation||price never seen before|
|economical scales||prices slashed|
|fits your budget||save|
|fraction of the cost||savings|
|hot deals||the best deal on the internet|
|low price||unbeatable value|
|miniature||you can afford|
Category 9: Quality power words to boost conversion rate.
Why? Because, you have to show to your client that your advices are tested, successful and famous. Or at least, reliable. Those words will get you there!
Category 10: Efficient teasers to magnetize your audience.
Why? Because it is necessary to grab user’s attention with fascinating headlines and keep them focused until the end of the page. A good article is an article that is read. Use those words to take your reader’s breath.
|as seen on||intriguing||spontaneous|
|gripping||send no money|
|if you prefer||sensationnal|
Class 11: Great / huge power words, because we all prefer king-size beds.
Why? Because, if your blog is not great, I’ll look for another blog. Use a couple of those words in each paragraph.
Category 12: The power words to sell expensive products.
Why? Because, the majority of bloggers have small audiences. And if you want a decent income, you have to sell expensive information products. And these power words will bring you perceived-value.
|a crack team of||highly||splendid|
Category 13: Great words that destroy other blogs, or at least common solutions.
Why? Just kidding! You will not destroy other blogs. You will simply use power words to destroy the false common solution for a better exposure of your product, which is the best one.
Category 14: Luxury power words.
Why? These words will bring super-perceived value to your content. And you will also show to your readers that you pamper them.
|elegant lines||placid||vast selection of|
|exacting||pleasure||we take charge of|
Category 15: Show your audience that the result will be fast.
Why? These power words are fundamental to your content and your products. Nobody wants a product that gives results within a year, but within a month!
|asap||in half the time||throttle|
|brisk||in short||time saving|
|enduring||no more waiting||vintage|
|expedites||outpaces / overtakes||whoosh|
|here is how||scoots|
|here is why||soars|
|high velocity||speed of light|
Category 16: Tell them they are an elite.
Why? Because you always have to flatter your readers. They must feel that with your high-quality content, they will be privileged. Unlike other silly people. Show them how you are going to make them feel superior with these power words.
|a selected group||instructive||splendid|
|all-inclusive||luminous||take part in|
|be part of||magnificent||uncensored|
|be privy to||members-only||uncommon|
|charming||once in a lifetime||valuable|
|everything you need||pretty||welcomed into|
Category 17: Power words to appeal your audience.
Why ? Because your titles and content have to be attractive.
|big on looks||incredible||wonderful|
|enlightening||one hell of a|
With those blogging focused categories, you’re ready.
And you know what? Your life is going to be easy. I just combined all those super-power words for you. They are here. Word, Excel, PDF format. Yep!. Download the lists, use them, and write!
ABOUT THE AUTHOR: Who am I? My name is Andre Dubois. I am French. If you have the patience to listen to me break the rules of the English language, I will show you how to break the rules of blogging. I will show you many ways to kick up your profits with a variety of techniques that are often simple, quick and incredibly effective at increasing your sales. Even if you have a small audience. If there is one rule that all bloggers should follow, it’s to not follow any rules. Visit me at: www.webmarketingsaga.com.