Increasing Usability for Email Newsletters

Increasing Usability for Email Newsletters

Email newsletters and marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial...
Infographic: Email Design Best Practices

Infographic: Email Design Best Practices

Email Marketing is yet not dead. With the increasing rivalry, marketers wish to capture the audience’s attention making the best out of email campaign. With this, it’s even tougher for the designers to meet the growing needs of impeccable email design. There is an...
5 Steps to Creating a Winning Email Campaign

5 Steps to Creating a Winning Email Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016. How do you make your email stand out...
Is Length Really That Important?

Is Length Really That Important?

Everyone CLAIMS length, or the lack of, is so important. Some say length is everything, others say it is not that BIG of a deal … it is how you use the length that matters. Whether it is short or really long, it does matter either way. Alright all of you sickos,...
Ensure Your Email Marketing is Built for Today

Ensure Your Email Marketing is Built for Today

Business email traffic is expected to grow at average annual rate of 13% over the next four years, according to the Radicati Group. With so much competition for peoples’ attention, marketers need to make sure that their email marketing is optimized for today’s...
25 Email Marketing Tests To Deliver BIG Results

25 Email Marketing Tests To Deliver BIG Results

Is your boss (or better yet, yourself) always on your case about all these inbound marketing best practices? HubSpot has published some pretty specific content about best practices for tons of stuff, like landing page optimization, blog post structure and marketing...