37 Powerful Email Marketing Statistics to Blow Your Mind

Email is one of the most effective forms of lead generation and business in the world today, Through the use of leading data management and marketing companies in the industry today, we are highlighting 37 powerful email marketing stats that every brand, business, and marketer needs to know. Infographic (courtesy of AfterOffers.com) A special shout out to […]

read more

5 Reasons Why People Open Emails (Backed by Research)

Fifty-nine percent of new subscribers will never open and read your emails, according to a study by Epsilon.This leaves you with 41 percent who might do that occasionally. Still, the average opening rate across all industries is 21.73 percent, according to GetResponse. If your results are lower than this, you have problems. In all cases, […]

read more

Revealing 3 Breakthrough Stages of Lifecycle Marketing

Lifecycle marketing is a term heavily popularized by InfusionSoft that describes how companies transform their sales and marketing activities to expand their business. With it, you can maximize your efforts to attract and convert customers, increase your customer lifetime value by reselling to them and generate referrals to grow your company. In this post, we’re […]

read more

Get More People to Read Your Emails

Wouldn’t it be nice if your customers or clients read your emails you sent via newsletters or an email blast program? It would be amazing, right? Well, Somebody is here to help! There are dozens of reasons for emails to go unread. Your customers are super busy, and their inboxes may be inundated with messages. From company […]

read more

Do’s and Don’ts of Email Design

Lisa Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content. This blog is NO EXCEPTION. This first appeared on VerticalResponse. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should […]

read more

Design For Mobile Email, 22 Billion Subscribers Can’t Be Wrong

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond. In this article, we’ll interpret the numbers from our “Email Marketing Trends” report to […]

read more

Increasing Usability for Email Newsletters

Email newsletters and marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial messages to a group of people by using the e-mail as […]

read more

Infographic: Email Design Best Practices

Email Marketing is yet not dead. With the increasing rivalry, marketers wish to capture the audience’s attention making the best out of email campaign. With this, it’s even tougher for the designers to meet the growing needs of impeccable email design. There is an interesting infographic we would like to share with designers and marketers […]

read more

5 Steps to Creating a Winning Email Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016. How do you make your email stand out from an inbox that receives an average of 112 emails […]

read more