The Simplistic Story of the NBA Logo

Everybody knows Somebody loves sports. While the National Basketball Association (NBA) is not even close to my favorite sport, how they got their current logo is a story worth repeating. It was 1969. The National Basketball Association was locked in a bitter battle against its upstart rival, the American Basketball Association. At stake: fans, players, media — […]

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Psychology of Color – Infographic

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has a tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations […]

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