We Can’t Recall Logos We See Every Day

We Can’t Recall Logos We See Every Day

The research: UCLA professor Alan Castel and his colleagues asked more than 100 students to draw one of the most famous logos in the world from memory. Although many were Mac and iPhone users and most were reasonably confident they could accurately complete the task,...
Design Sketches of 11 Iconic Logos

Design Sketches of 11 Iconic Logos

Have you ever wondered what went into the design processes for famous logos? Many started with a rough sketch of an idea – sometimes a very rough sketch – which was gradually refined to meet the client’s needs. Every design process is different, and the great...