We Can’t Recall Logos We See Every Day

The research: UCLA professor Alan Castel and his colleagues asked more than 100 students to draw one of the most famous logos in the world from memory. Although many were Mac and iPhone users and most were reasonably confident they could accurately complete the task, only one person did. When participants were asked to pick the […]

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Stunningly Simple Logos for Your Inspiration

What could be better than simplicity? According to the world’s most experienced identity designers, a great logo delivers all the meaning it intends to in just a few seconds. Designing logos that are simple enough to be taken in quickly but still convey the many meanings a brand might depend on isn’t an easy task. Why […]

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Design Sketches of 11 Iconic Logos

Have you ever wondered what went into the design processes for famous logos? Many started with a rough sketch of an idea – sometimes a very rough sketch – which was gradually refined to meet the client’s needs. Every design process is different, and the great designers behind these logos each had their own strategies for finding a […]

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