Beware, Facebook is Cannibalizing Everything You Love

Facebook has been busy rolling out updates this month, so Website Magazine put this information below to make it convenient for “Net Professionals” to catch up with the social network’s latest news (and Somebody is posting it!). From new ad formats and video experiences to making it easier for Facebook users to consume content, check […]

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This is One Amazing List of Color Palette Generators

When working on multiple design projects, it’s sometimes easy to be a victim to habit when it comes to color selection. The overwhelming spectrum of tones, hues, and shades available makes it easier to stick with what we know works, rather than experiment with something new and bold. But colour experimentation shouldn’t be something that scares us. […]

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A Landing Page is NOT a Home Page

As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s most powerful online tools is the ability to segment customers and appeal to each in the most effective way. The use of landing pages allows them to […]

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Four Elements of a Successful Mobile Ad Campaign

As the internet technology continues to transform and increase its penetration, the advertisement mechanisms and paid messages on the internet are also increasing. For a long time now, the concept of paid advertising on the internet world has become a crucial part of marketing budgets and a holistic media strategy. Within the platforms which can […]

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How Advertising Makes Poor People Feel Rich

Is there really psychology behind how advertising makes us buy? Can advertising lead those who live well below their means (more politically correct than “poor” … now I have made everyone happy!) feel rich beyond their wildest dreams? In Somebody’s opinion, it’s not even debatable … it’s “YES”! According to a recent study from Microsoft, […]

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Take a Deep Dive Into These 3 Iconic Logos

Have you ever tried to create a brand’s visual identity from scratch? If you have, then you’re familiar with the feared blank canvas, the challenge of dealing with too many requirements, and the sense of accomplishment once the project is completed successfully. Designing a logo (and iconic logos at that) is one of the most […]

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