Making the Right Stock Photo Selection

Making the Right Stock Photo Selection

With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices. Image resources that were meant to be quick, convenient ways to fill design needs can quickly turn into a tedious task of sorting, comparing, and vetting...
Bots Waste $1.5B in Advertising Spending

Bots Waste $1.5B in Advertising Spending

Solve Media says 10 percent of all online traffic is generated by bots, which hurt publishers and advertisers by generating fake ad clicks and false user accounts. Ten percent of all online traffic is generated by bots, according to a study, and that means potentially...
Mobile Advertising: What Works, What Doesn’t

Mobile Advertising: What Works, What Doesn’t

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the rule book for what works in mobile advertising is slowly being written. Some of the ingredients to success include ads that play on the unique...
Endorsements and Athletes, Do You Believe?

Endorsements and Athletes, Do You Believe?

We live in a world moved by celebrity cul­ture, whether we like to admit it or not. We have doc­tors, sci­en­tists and teachers who are doing amazing work, yet these pro­fes­sions somehow take a back seat to high-profile celebri­ties when it comes to adver­tising and...

Let’s Share a K.I.S.S. … or Two

Yep, you will share a big, fat, juicy K.I.S.S. moment with me today … guaranteed! In today’s ridiculously busy world no one wants a ton of content when it comes to advertising. It doesn’t matter if it is e-mail campaigns, web banners or old school print ads … the...