Four Elements of a Successful Mobile Ad Campaign

As the internet technology continues to transform and increase its penetration, the advertisement mechanisms and paid messages on the internet are also increasing. For a long time now, the concept of paid advertising on the internet world has become a crucial part of marketing budgets and a holistic media strategy. Within the platforms which can […]

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How Advertising Makes Poor People Feel Rich

Is there really psychology behind how advertising makes us buy? Can advertising lead those who live well below their means (more politically correct than “poor” … now I have made everyone happy!) feel rich beyond their wildest dreams? In Somebody’s opinion, it’s not even debatable … it’s “YES”! According to a recent study from Microsoft, […]

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adRANK 001: Evaluating Clever Outdoor Advertising

Somebody Marketing introduces adRANK. adRANK is our featured blog unicorn, unicorn meaning it is a “one-of-a-kind” mythical ranking creature made up by us for your reading enjoyment. We take categories of advertisements and rank them on what Somebody thinks. Somebody has opinions, sometimes they will be met with joy … other times utter disdain. Either […]

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Making the Right Stock Photo Selection

With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices. Image resources that were meant to be quick, convenient ways to fill design needs can quickly turn into a tedious task of sorting, comparing, and vetting various stock photo options. Many of these photos tend to […]

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Bots Waste $1.5B in Advertising Spending

Solve Media says 10 percent of all online traffic is generated by bots, which hurt publishers and advertisers by generating fake ad clicks and false user accounts. Ten percent of all online traffic is generated by bots, according to a study, and that means potentially $1.5 billion in ad spending will be wasted on the fake […]

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