About Working with Somebody…

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    How Long Will My Project Take?

    Turnaround times vary based on project. Many factors determine the “timeline”, such as the delivery of information from the client, turnaround time for approvals at each phase of iDesign and the number of Sketch / Improves which are required to ensure your complete satisfaction with the final result.

    Please note, marketing campaigns will always be much longer than a logo design or a faceLIFT, per se.

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    What Types of Images Should I Supply Somebody?

    If you are scanning the images yourself from photographs it is better to save them in either tiff, or eps format. These image formats will preserve the color and sharpness of your pictures the best. File formats like gif or jpg compress the picture’s color and pixel resolution and this can cause color shifts and blur.

    If you are using pictures from your digital camera they will work just fine if they are jpgs; the quality of jpg images from digital cameras seems to be much better than jpgs that are used on the web. You must do the math to make sure that it is high enough in pixel resolution though. For instance, if your camera puts out a typical image of 1280 x 960 pixels at 72 dpi you get about 17″ x 13″ of photograph (at 72 dpi). This is the same amount of detail as in an image which is 4″ x 3″ at 300 dpi so it’s safe to reduce or enlarge that image up to about 4″ x 3″ in dimension.

    You should scan your images using a resolution of 300 dpi or higher at the final dimensions you intend to use so that your colors will look smooth and hard objects will look sharp. In other words don’t scan at 300 dpi and then enlarge the picture by 200% in your layout program! This is another reason why you should not use images that taken directly from the web – they are probably only 72 dpi in resolution and will look very blurry if printed on a printing press.

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    How Does the 4-Color (CMYK) Process Work?

    Four color process is a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (Red), yellow and black, reproduces the original color image. Studies in a major publication revealed that the use of color increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full color was used instead of black and white.

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    How Do I Choose What Colors or Inks to Use?

    First, determine how many colors you want to use. A one or two color job is generally the most economical for the printing process if you have budget constraints. However, many digital printers offer good prices on four-color printing. Choose your colors based on personal preference, to match existing marketing materials, or let Somebody suggest colors.

    Sample Pantone colors can be seen here.

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    What is a Bleed?

    Somebody LOVES bleeds, no … they are not as bad as they sound. They are actually very cool! A Bleed is the term for printing color, photographs, fonts or graphics that go right to the edge of the paper. The layout of your piece will indicate a bleed by extending those areas off the actual page. Bleeds sometimes add to the printing cost if a larger sized paper needs to be used for printing.

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    Should I Use Digital or Offset Printing?

    For smaller quantities (under 500) it is usually most economical to go with a photocopier or digital color copier. That said, there are usually limitations to certain types of paper and specifications however. If you need larger runs (500 or more) or specific requirements (i.e. high gloss paper, foil stamping, full bleeds, etc.), the offset printing press may be the best (or only) choice.

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    What Paper Should I Use?

    Choosing the right paper for your project is important to the final outcome. There are many different grades, colors, weight and textures to choose from. Four-color printing is best on a white-coated sheet. Uncoated papers are used primarily for one or two color printing jobs. See the ‘About Paper…’ tab for more detailed information. Also, Somebody can make recommendations to you.

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    May I See Samples of Somebody's Work?

    Of course you can. Somebody is very proud of our designs and marketing campaigns and show off a great variety of samples in our online portfolio. If you don’t see samples that fit what you are looking for please feel free to contact us. Only a small percentage of our work is online.

 

About the Artwork & Finished Products …

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    What File Formats Will I Receive?

    You will receive the files you request. If you need recommendations or are not quite sure on what file(s) you need, we will send what we feel delivers the BEST quality for the project. All files will be sent via e-mail, Dropbox or, on rare occasions, FTP. This will be determined based on file size. Fonts will also be included, based on the file requested.

    Note: EPS Files – Encapsulated PostScript (used by many printers) files are the most common files and normally will suit a printers needs.

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    What if I Don't Like the Design Concept(s) Presented?

    If you are not satisfied with the design concepts presented to you, work will continue until your satisfaction has been met. Please keep in mind, communication at the beginning of a project is vital for determining your projects needs and requirements. In addition to learning about your business, Somebody will get a feel for the types of design you like and dislike, what feeling or personality you wish to project, i.e. “corporate”, “fun”, “on the wild side”, etc. Your completed project will incorporate all of this information, hopefully into a design concept you love.

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    Will My Printed Piece Look Exactly Like it Does From a Printer or PC Monitor?

    Not very likely. This is due to the fact that many scanners, printers, digital cameras, and even graphics programs create images based on the RGB (Red | Green | Blue) color profile. These are the colors that computer monitors and televisions use to display images on your screen, but a printing press uses a totally different color profile – CMYK (Cyan | Magenta | Yellow | Black), otherwise known as ‘four-color’ printing.

    Because the printing press uses different base colors to mix and make other colors with, colors will be close but almost never exact. 

Somebody gets asked questions about paper a lot.

Somebody provides this guide to paper types and grades. Choosing the right paper for your print project is essential. With so many papers to choose from, these categories can help narrow down the choices. Once you know the type of paper and grade (usually based on your project budget), your printer can provide samples and advise you on colors and textures. While these are NOT all of the potential combinations of paper, this is a great demonstration of the most commonly used papers.

Paper Types

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    Coated

    Paper with clay or other coating applied to one or both sides. They are finished in high or dull gloss or matte. Coated papers are best used for four-color photographs or graphics, as they produce sharper, brighter images.

    Coated papers are categorized into grades by their brightness and gloss levels.

    Premium Coated

    Most expensive, highest grade coated; gives best four-color reproduction. Used for high-end and luxury marketing materials.

    Coated #1

    Less expensive than premium. Gives excellent four-color reproduction. Used for art books, art-quality posters, high-end advertising.

    Coated #2

    Less expensive than #1. Used for high quality magazines, posters, and advertising.

    Coated #3

    Less expensive than #2. Typical coated paper grade stocked by many paper distributors. Used for advertising, brochures, higher-end catalogs, and advertising.

    Coated #4

    Less bright, less expensive than #3. Used for high volume magazines, catalogs, and advertising.

    Coated #5

    Least bright, least expensive. Used for mass marketing productions, high volume catalogs.

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    Un-Coated

    Paper with no coating applied. Is available in different finish colors and weights. More absorbent than coated papers. (Heavy inks may spread).
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    Book

    (Text Paper, Offset Paper) Suitable for offset printing, comes in different finishes, coated or uncoated. More opaque than Bond Paper, good for two sided printing. Basic size is 25” x 38”. 22lb. to 150lb. Used for books, brochures, annual reports, collateral marketing materials, newsletters, and booklets.
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    Cover

    (Card Stock) Heavy, stiff paper. Basic size 20” x 38”. Matching book (color/finish) in some stocks. Used for book covers, file folders, presentation folders, greeting cards, business cards, postcards, and brochures.
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    Newsprint

    Inexpensive; but has a shorter life span than other papers. Basic size is 24” x 35”. Used for newspapers, trade magazines.
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    Acid Free

    Paper that has had the acid removed from the pulp (neutral 7.0pH). Used for fine art prints, limited edition printing, permanent records.
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    Archival

    Acid free and lignin free. Lasts longer (100 years or more); holds color well. Used for critical, permanent records.
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    Bristol

    (Bristol board) Heavyweight stock. Used for paperback book covers or catalog covers, file folders, tags, tickets.
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    Catalog

    Strong, but lightweight paper. Comes coated or uncoated. Basic size is24” x 36”, 9lb – 28lb. Used for mail order catalogs, and directories.
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    Bond

    A grade of writing or printing paper where strength, durability and permanence are essential requirements. Used for letterheads, business forms, etc. The basic size is 17″x22″.
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    Text

    Grades of uncoated paper with textured surfaces and attractive colors. Used for announcements, booklets and brochures.
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    Parchment

    Hard surface, high wet-strength. Is resistant to grease and dirt. Used for certificates, diplomas, and old-fashioned looks.

How Do I Pay for Somebody’s Services?

Somebody Marketing accepts payment from major credit cards through Amazon Payments and PayPal, as well as personal or business checks.

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    Credit Card Via Amazon Payments

    A way to pay that’s so easy, it’s Amazon easy. Login and Pay is the fast, easy and safe way to pay online and on mobile. Use the information already stored in your Amazon account to login and pay conveniently on Somebody’s desktop or mobile website.
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    Credit Card Via Paypal

    Somebody prefers PayPal. With PayPal, your financial info and purchases are better protected. You save time shopping online and sending money. And you get more ways to cover your payments.

    Additionally, PayPal encrypts your sensitive financial information so the only person who can see it is you. Your purchases are protected. If there’s a problem with your order or someone uses your account without permission, we help to make things right. (See Eligibility

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    Personal / Business Check

    Please make checks payable to: Somebody Marketing LLC and address all checks to 10215 Borah Peak Avenue Las Vegas, Nevada 89166

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More Questions?

If your question didn’t appear in Somebody’s FAQ section, hope is not lost. Somebody Marketing has very bright people on-board to help you find the answers you’re looking for.

Questions like: “Will I become a millionaire?” or “Will I find Mr. Right”, there’s probably someone better suited to answer those.

However, if you want to know more about what it takes to have your company noticed more or get a great design for an upcoming project you’re working on – Somebody can Help!

Click the button below to ask Somebody a Question.

Click Here to Ask Question